A dual-sided acquisition playbook targeting AI authors and publishers across LinkedIn, X (Twitter), Instagram, and owned media — designed to drive 500 monthly sign-ups, 40 synopsis submissions, and 5 publisher inquiries per month.
First Edition™ operates as a two-sided marketplace — connecting AI authors seeking publisher access with publishers seeking pre-qualified, authoritative manuscripts. The social media strategy must therefore serve two distinct audiences simultaneously, with separate messaging frameworks, channel priorities, and conversion goals for each.
Senior AI practitioner, aged 35–55. Deep expertise in AI governance, enterprise AI, or AI ethics. Strong LinkedIn presence (5K–50K connections). Has never published a book but is ready.
Acquisitions editor at a mid-to-large publishing house with a technology or business nonfiction imprint. Needs a trusted filter for AI manuscripts — not more submissions.
Each channel requires a distinct strategy, tone, and content format. Select a channel below to explore the full author acquisition and publisher ABM playbook.
Every piece of content published by First Edition maps to one of five strategic pillars. This ensures consistency of message, variety of format, and clear attribution to business outcomes.
A repeating 4-week content cycle that balances all five pillars across all four channels. Each week has a distinct theme that builds toward the monthly conversion goals.
Battle-tested copy frameworks for every channel and audience segment. Each template is designed to drive a specific conversion action and can be adapted for individual authors or market moments.
Every social media activity maps to a measurable business outcome. The following KPI framework tracks performance across author acquisition, publisher acquisition, and brand awareness — with monthly ramp targets for the first 12 months.
A four-phase, 12-month execution plan that builds from platform launch to market authority. Each phase has defined milestones, KPI targets, and budget allocations.
The three highest-priority actions to execute immediately for maximum early impact.
Add a dedicated First Edition section to the next RegulatingAI newsletter issue. Include author spotlight, market stat, and direct CTA to /submit. This is the single highest-ROI action available.
Personally reach out to 20 target acquisitions editors at technology/business publishers. Use the Founding Partner framing: exclusive first-look access, limited cohort, Sanjay Puri signed invitation.
Publish a downloadable 'Complete Guide to Publishing Your AI Book' gated behind an email sign-up. Promote on LinkedIn, X, and in the RegulatingAI newsletter. Builds the First Edition email list.
Total annual budget of $120,000–$180,000 allocated across six investment categories, weighted toward owned media and LinkedIn ABM — the two highest-ROI channels for the dual-sided marketplace model.
Five material risks have been identified across the campaign execution horizon, each with a pre-defined mitigation strategy to ensure continuity of acquisition performance.
The three highest-priority actions that will determine whether First Edition reaches its Month 3 targets and establishes the foundation for long-term acquisition growth.
"First Edition is the Goldman Sachs of AI publishing — the platform that transforms AI expertise into published authority, connecting the world's most credible AI thinkers with the publishers and enterprise buyers who need them most."